← All work

Keeping investment advisers audit ready

All-in-one compliance program management for registered investment advisers. I joined before the first customer and designed the product through to high five-figure MRR in under two years.

RoleCo-founder, Head of Design
ImpactPre-revenue to high 5-figure MRR in under 2 years
Complect dashboard: policies, risks and attestations, my tasks, deadlines and internal reviews
01 · Who it's for, and what breaks

The one-person compliance team

The chief compliance officer at a small adviser, usually with a second title. Policies live in Word, the calendar in Excel, the evidence in a shared drive and the expensive answers with a consultant. The exam letter still arrives on a Tuesday.

Sarah, CCO and COO
Registered investment adviser · $400M AUM · 14 employees
Program22 policies, 40+ tasks a year
TeamJust Sarah, plus a consultant by the hour
Time on compliance2 days a week
BudgetConsultant invoices, no software line
Today's stack
WordExcelOutlookSharePointConsultant
Goals
  • Walk into the exam with the evidence already in hand
  • Know what is due before it is late
  • Stop paying by the hour for routine questions
Main pain points
Evidence scattered across tools
When the examiner asks for last quarter's best execution review, it is a search across three systems.
Deadlines tracked by memory
Annual amendments, quarterly reports and attestations run on calendar reminders and nothing else.
Expertise priced by the hour
Every unusual question goes to a consultant at a few hundred dollars an hour.
Problem statementSmall advisers need one place to build, run and prove their compliance program, with expert help on demand instead of on retainer.
02 · Forms

Attestations built like the policy they enforce

Drag a block from the left, write the rule on the right, publish to every access person. The quarterly transaction report went from a consultant's Word file to a form the firm builds itself.

Complect form builder: quarterly transaction report with rich text rules and checkbox questions
03 · Monitoring

Every employee trade, checked against the restricted list

Linked brokerage accounts pull trades in automatically. Anything that touches a restricted security is flagged before the quarterly report is due.

Complect personal trade monitoring: transactions table with a restricted AAPL trade flagged
04 · Marketplace

Hire an expert without leaving the program

Find an Expert matches a firm with a vetted compliance specialist for a project. The conversation, the proposal and the signed work order live in the notification center, next to the work.

Complect notification center: messages with a compliance specialist, proposal and signed SOW attached
05 · Style guidelines

A calm, consistent design library

Navy for structure, one yellow for the action that matters, green for done. Few rules, so a small team could ship new modules that still looked like Complect.

Complect design library: colors, type, buttons, inputs, pills, stat cards and navigation